Information technology is the application of computers and telecommunications equipment to store, retrieve, transmit and manipulate data, often in the context of a business or other enterprise.The term is commonly used as a synonym for computers and computer networks, but it also encompasses other information distribution technologies such as TV and telephones.
A Competitive Advantage
A company gains competitive advantage by providing a product or service in a way that customers value more than the competition’s. However, it is not information technology that gives a company a competitive advantage; it’s the way they use information technology that makes the difference. Companies need to use information technology in an innovative manner.
Innovation is the process of devising ways to do things in new and creative ways. Using information technology to tackle a business problem in the way the other companies have been doing is certainly not going to give a company competitive advantage. The company has to use creative ways to create some thing new their competitors don’t have yet.
Use Information Technology to bridge the gap between business people and technical people